Eleonora Pantano, Clara Bassano, Constantinos-Vasilios Priporas

Gebundenes Buch

Technology and Innovation for Marketing

Beschreibung

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

Autor

Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Clara Bassano is an Assistant Professor of Business Management at the 'Parthenope' University of Naples and Visiting Researcher at IBM Almaden Research Center, US. Constantinos-Vasilios Priporas is a Senior Lecturer in Marketing at Middlesex University Business School, UK.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 148
• Erscheinungstermin: 29. August 2018
• Englisch
• Abmessung: 250mm x 175mm x 13mm
• Gewicht: 447g
• ISBN-13: 9781138323155
• ISBN-10: 1138323152
• Artikelnr.: 53877807