Technology Brands in the Digital Economy
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This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.

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Produktbeschreibung
This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.
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Autorenporträt
Wioleta Kucharska is a professor in the Management Department of the Faculty of Management and Economics, Gdäsk University of Technology, Poland. She has 12 years of industrial experience in marketing management. Her latest book, Personal Branding in the Knowledge Economy: The Interrelationship Between Corporate and Employee Brands, published in 2022 by Routledge, provides a comprehensive picture of the phenomenon of personal branding in the network economy era by combining a solid scientific frame with branding practice. Ewa Lechman is a professor of economics at the Faculty of Management and Economics, Gdäsk University of Technology, Poland. Since 2017, she has been Vice-Dean for Development and a PhD programme director. Her extensive research interests concentrate on economic development, ICT and technological progress, and ICT role in reshaping social and economic systems and various aspects of poverty and economics in developing countries.