Teenagers - Palladino, Grace; Pallidino, Grace
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As a defined entity "teenagers" did not exist prior to the 1940s. But in the 50 years since the last world war, teenagers have reshaped American culture and become a $200 billion consumer group avidly courted by marketers. This first important survey of how the 20th century youth culture was born, made distinct, and accepted as a market examines everything from Andy Hardy and Elvis Presley to SEVENTEEN magazine and MTV. Index. Photos.

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Produktbeschreibung
As a defined entity "teenagers" did not exist prior to the 1940s. But in the 50 years since the last world war, teenagers have reshaped American culture and become a $200 billion consumer group avidly courted by marketers. This first important survey of how the 20th century youth culture was born, made distinct, and accepted as a market examines everything from Andy Hardy and Elvis Presley to SEVENTEEN magazine and MTV. Index. Photos.
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Autorenporträt
Grace Palladino is coeditor of the Samuel Gompers Papers at the University of Maryland and is the author of the prizewinning book Another Civil War.