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A unique collection of international cases which illustrate the strategic challenges facing the telecoms industry, accompanied by strategic commentary chapters, allowing an in-depth analysis of this emerging global industry.
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A unique collection of international cases which illustrate the strategic challenges facing the telecoms industry, accompanied by strategic commentary chapters, allowing an in-depth analysis of this emerging global industry.
Produktdetails
- Produktdetails
- Verlag: Routledge / Taylor & Francis
- Artikelnr. des Verlages: RU27847
- Seitenzahl: 340
- Erscheinungstermin: 12. August 2004
- Englisch
- Abmessung: 236mm x 156mm x 19mm
- Gewicht: 522g
- ISBN-13: 9780415342384
- ISBN-10: 0415342384
- Artikelnr.: 13780044
- Verlag: Routledge / Taylor & Francis
- Artikelnr. des Verlages: RU27847
- Seitenzahl: 340
- Erscheinungstermin: 12. August 2004
- Englisch
- Abmessung: 236mm x 156mm x 19mm
- Gewicht: 522g
- ISBN-13: 9780415342384
- ISBN-10: 0415342384
- Artikelnr.: 13780044
Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School. Formerly Professor of International Business at Sheffield Business School. He has authored over a dozen textbooks and monographs including Restructuring Telecommunications, and The Future of Mobile Telecommunications both published by Palgrave, as well as over 100 other publications. Jason Whalley is Lecturer in Management Science at Strathclyde Business School and acting director of the Masters of Communications Management course and author of articles on telecommunications in journals including Telecommunications Policy.
1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5. Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9. Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4: (Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions and Review
1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent
and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5.
Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of
Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9.
Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of
Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4:
(Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing
Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions
and Review
and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5.
Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of
Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9.
Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of
Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4:
(Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing
Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions
and Review
1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5. Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9. Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4: (Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions and Review
1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent
and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5.
Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of
Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9.
Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of
Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4:
(Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing
Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions
and Review
and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5.
Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of
Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9.
Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of
Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4:
(Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing
Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions
and Review