David Yong Gun Fie, Wan Murdani Wan Mohamed, Pauline Lam Woon Har

Telekom Malaysia Berhad (TM)

Innovating the Business in the Highly Competitive Market

• Broschiertes Buch

Produktbeschreibung

TM historically started operations in 1946. TM was privatized and publicly listed as Telekom Malaysia Berhad (TMB) in 1990 and was subsequently known as TM pursuant to a major corporate re-branding exercise in 1995. TM has since evolved to become the largest integrated telecommunication company in Malaysia and one of the leading telecommunication companies in the Southeast Asian region. As an integrated telecommunication service provider, TM was governed by a set of corporate values; total commitment to customers, uncompromising integrity, respect and care which were manifested in the management practices, company policies, business operations, products offerings and corporate services. While being long enough in the industry to obtain the first mover advantages, TM also had to deal with a fair share of legacy issues. Recognizing the internal strengths and weaknesses of TM and taking into account the external opportunities and threats of the industry, appropriate strategies were developed for TM. With proper evaluation and control, the implementation of proposed strategies is expected to guide and steer TM to emerge as a true market leader in the global telecommunication industry.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 152
• Englisch
• Abmessung: 220mm
• ISBN-13: 9783659106699
• ISBN-10: 3659106690
• Artikelnr.: 35541404

Autorenporträt

David Yong Gun Fie is Associate Professor/Deputy Dean (Academic) in Multimedia University Malaysia and Fellow of the Institute of Chartered Secretaries & Administrators, UK. His areas of research include strategic management, management, marketing and organizational behavior. He has over 30 years of extensive experience in academia and industry.