Television Advertising in Canadian Elections

The Attack Mode, 1993
Herausgeber: Romanow, Walter I; Hildebrandt, Kai; Soderlund, Walter C; Cunningham, Stanley B; De Repentigny, Michel

• Broschiertes Buch

Produktbeschreibung

Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. This is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study.

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Produktdetails

• Verlag: Wilfrid Laurier University Press
• Seitenzahl: 262
• Erscheinungstermin: 1. Juni 1999
• Englisch
• Abmessung: 224mm x 150mm x 15mm
• Gewicht: 340g
• ISBN-13: 9780889203235
• ISBN-10: 0889203237
• Artikelnr.: 28972503

Inhaltsangabe

Table of Contents for
Television Advertising in Canadian Elections: The Attack Mode, 1993, edited
by Walter I. Romanow, Michel de Repentigny, Stanley B. Cunningham, Walter
C. Soderlund, and Kai Hildebrandt
Acknowledgements
Introduction Walter I. Romanow
The Theory and Use of Political Advertising Stanley B. Cunningham
The 1993 Canadian Federal Election: Background and Party Advertising
Strategies André Gosselin and Walter C. Soderlund
Contextual Analysis of Political Advertising: The Attack Mode on
English-Language TV Walter I. Romanow
Political Ads on Quebec TV during the 1993 Federal Election Michel de
Repentigny
The Role of Images in Quebec Political Advertising Estelle Lebel
Quantitative Assessment of Advertising Effects: Survey Data Walter C.
Soderlund, Kai Hildebrandt, Stuart H. Surlin, and André Gosselin
Exploring the Impact of Negative Political Ads through the Use of
Participatory Action Research T.F. Carney and Alexander Gill
Cognitive Responses to Political Advertising on Quebec TV in the 1993
Election Jacques de Guise
The Ethics of Political Advertising Stanley B. Cunningham
Conclusions Walter I. Romanow and Walter C. Soderlund
Appendix A: Political Advertisements in English
Appendix B: Political Advertisements in French
Notes
Glossary
Bibliography
About the Authors
Name Index
Subject Index
About the Authors
Tom Carney (PhD, University of London, 1957) was professor of Communication
Studies at the University of Windsor from 1977 until his retirement in
1995. His research covered many subjects, and he has published several
books as well as numerous articles and reviews in journals such as the
Canadian Journal of Communication and the Journal of Computer Documentation
. Methodology has been a special interest for him since the publication of
Content Analysis: A Technique for Systematic Inference From Communications
(University of Manitoba Press, 1972, reprinted in 1979). In recent years,
his focus has shifted to qualitative research, investigating innovative
methods for eliciting information from collaborators without leading and
then recording, verifying, analysing, and synthesizing these data so as to
present them clearly and succinctly while showing their larger
significance. A compilation of his innovative research designs may be found
in Collaborative Inquiry Methodology (University of Windsor, Division of
Instructional Development, 1990).
Stanley Cunningham (PhD, University of Toronto, 1965) began teaching in the
Department of Philosophy at the University of Windsor in 1961 and since
1980 has been professor in the Department of Communication Studies. His
principal research interests lie in the philosophy of communication,
propaganda and communication theory, as well as communication ethics. He
has published in both philosophy journals such as Journal of the History of
Ideas, The Monist, Philosophy and Rhetoric, and Informal Logic and in
communication serials such as Communication Yearbook, Communication Studies
, the Canadian Journal of Communication, and Journal of Mass Media Ethics.
Alexander Gill received his MA in Communication Studies from the University
of Windsor in 1994, authoring the thesis Message and Context: Political
Information Use and the 1993 Federal Election. He is currently
communications director for the Toronto branch of the Alliance of Canadian
Television and Radio Artists (ACTRA). Prior to assuming this position, he
led a research team at a Toronto-based media analysis firm, working on more
than 50 studies, largely for the finance industry. In addition to his work
with the Windsor-Laval advertising project as a research associate, he has
worked for the federal Department of Indian and Northern Affairs in the
area of environmental regulation and as a freelance journalist,
contributing items to CBC Radio and various print publications.
Andre Gosselin received his PhD in Communication Studies from the
University of Paris in 1990, and he is currently an associate professor in
the Departement d'information et de communication at Universite Laval. His
research interests lie in the area of political communication, violence in
the media, and economic communication. His articles have been published in
Communication et information and the Canadian Journal of Communication, and
he is the editor of an issue of Hermes (a journal of political
communication published in France) on political communication research in
Quebec and France. His undergraduate and graduate courses all deal with
methodology of social sciences and social psychology of mass media and
communication.
Jacques de Guise studied communication at l'Ecole Pratique des Hautes
Etudes, La Sorbonne (Paris), and is currently a professor in the
Departement d'information et de communication at Université Laval. His
teaching and research interests lie in the areas of media effects and
attitude change, social marketing, and health communication.
Kai Hildebrandt received his PhD in Political Science from the University
of Michigan in 1990 and is an associate professor in the Department of
Communication Studies at the University of Windsor. His interests range
from political attitudes and behaviour in Western Europe to political
communication and methodological issues in intercultural comparisons. He
co-authored Germany in Transition (1981) and published various book
chapters as well as articles in the Canadian Journal of Communication,
European Journal of Political Research, Politische Vierteljahresschrift,
and elsewhere. He is currently part of a research project on comparative
legal education that studies alumni/ae and students in five Canadian law
schools in terms of issues of access to and success of legal education.
Estelle Lebel received her PhD in Sciences de 1'education from the
University of Montréal in 1989 and is currently an associate professor in
the Departement d'information et de communication at Université Laval. Her
research interests are in the areas of mass-mediated images
(advertisements, TV programs, photojournalism) and representation of women
in audiovisual media. Her research has been published in Communication et
information, Semiotic Inquiry, and Recherches feministes. She is also
participating in SSHRCC-sponsored research dealing with women in Quebec
television over the period 1952 to 1992.
Michel de Repentigny received his PhD in linguistics from Universite Laval
in 1984, where he currently serves as an associate professor in the
Departement d'information et de communication, teaching a variety of
undergraduate and graduate courses dealing with mass-media language and
discourse. His research interests lie in the area of daily newspaper and
television news coverage of events, both in terms of verbal and non-verbal
content. His articles have been published in Communication et information
and the Canadian Journal of Communication. As well, he is the author of a
UNESCO New World Order of Communication research document on the treatment
of international news in the Canadian press.
Walter Romanow received his PhD in Communication Studies from Wayne State
University in 1974 and served as professor and founding chair of the
Department of Communication Studies at the University of Windsor.
Subsequently, he served as dean of the Faculty of Social Science at
Windsor, where he currently holds the rank of professor emeritus. His
research interests focus on the interrelationships between mass media and
society, media and political processes, and advertising. He is co-author of
Media Canada: An Introductory Analysis, and he headed a research study on
political advertising for the Royal Commission on Electoral Reform and
Party Financing that was published in volume 12 of the research findings of
that commission. Over the years, he has published articles in the Canadian
Journal of Communication, Journal of Broadcasting and Electronic Media,
Communication et information, American Review of Canadian Studies, and
Gazette: International Journal for Mass Communication Studies.
Walter Soderlund received his PhD in Political Science from the University
of Michigan in 1970 and is currently professor of Political Science at the
University of Windsor. His research interests lie in the area of
international communication, especially media portrayal in North America of
events in Latin America and the Caribbean and the role of mass media in
Canadian political processes. He is co-author of Media and Elections in
Canada (1984) and co-editor of Profiles of Canada (1998), and he has
published research in journals such as Comparative Politics, Journalism
Quarterly, Communication et information, Journal of Broadcasting and
Electronic Media, Canadian Journal of Communication, and Canadian Journal
of Political Science.
Stuart Surlin (PhD, Michigan State University, 1974), until his death in
September 1995, was professor of Communication Studies at the University of
Windsor. A skilled researcher, his interests spanned areas as diverse as
reggae music, soap operas, talk radio, and the relationship between culture
and values. He was co-editor of Moss Media and the Caribbean (1990), and
his research has appeared in virtually every leading communication journal
in Canada and the United States. An article that he authored with Thomas
Gordon, "How Values Affect Attitudes Toward Direct Reference Political
Advertising," published in 1977 in Journalism Quarterly, was one of the
pioneering studies into the phenomenon of negative advertising.