William T. Horner

Television and the Making of Richard Nixon

• Broschiertes Buch

Produktbeschreibung

While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.

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Produktdetails

• Verlag: McFarland
• Seitenzahl: 260
• Erscheinungstermin: 14. Juli 2022
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 427g
• ISBN-13: 9781476686639
• ISBN-10: 1476686637
• Artikelnr.: 64630558

Autorenporträt

William T. Horner is Curators' Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books.

Inhaltsangabe

Table of Contents
Acknowledgments
Preface
Introduction
Part I: Lessons Learned
One. Innovation in Political Communication in the Visual Age
Two. Writing a Book and the First Lesson
Three. The Second and Third Lessons: Checkers and the Crisis Within the
Crisis of Eisenhower's Heart Attack
Four. Nixon's South American Adventure
Five. Nixon Makes a Crisis Out of His Visit to the Soviet Union in 1959
Six. Campaign '60 as a "Crisis," Part One
Seven. Campaign '60 as a "Crisis," Part Two
Eight. A Seventh "Crisis" and More Lessons about the News Media: Running
for Governor in California in 1962 and the Debut of Nixon's Manifesto
Nine. Lessons Nixon Learned from LBJ
Part II: The Lessons Applied
Ten. The "Wilderness" Years Were Not the "Non-Media" Years
Eleven. The Man for All Media
Twelve. Nixon as a Television Guest with a Vengeance
Thirteen. The Primary Battle and the Road to Miami
Fourteen. Campaign '68: The Nixon Answer
Fifteen. Laughing-in to the White House: Comedy and the Nixon Campaign
Sixteen. Working the Refs
Conclusion
Chapter Notes
Bibliography
Index