Joseph Trenaman, Denis Mcquail

Television and the Political Image

A Study of the Impact of Television on the 1959 General Election

• Gebundenes Buch

Produktbeschreibung

Was the 1959 UK General Election the first television election? Could television be used to create a Party 'image'? Television and the Political Image (1961) provides answers to both these questions.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 294
• Erscheinungstermin: 22. Dezember 2023
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 594g
• ISBN-13: 9781032602752
• ISBN-10: 1032602759
• Artikelnr.: 69944096

Autorenporträt

Joseph Trenaman and Denis McQuail

Inhaltsangabe

1. Election Television - an Unknown Factor 2. Method 3. Political Images 4.
The Nature of the Campaign 5. How the Campaign Reached the Electors 6.
Television Electioneering - the Viewers' Response 7. Changes of Allegiance
during the 1959 Campaign 8. Changes in Political Attitudes 9. The Electors'
Knowledge of Party Policies and National Issues 10. The Effects of
Television and Other Media 11. The Characteristics of the 'Changers' 12.
Some Implications 13. Summary of the Findings