Jean Chalaby (City University London)

Television in the Streaming Era

The Global Shift

• Broschiertes Buch

Produktbeschreibung

This comprehensive analysis of the TV industry applies a global value chain perspective to the new video ecosystem that combines streaming platforms, tech giants, and digital infrastructure and technologies.

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Produktdetails

• Development Trajectories in Global Value Chains
• Verlag: Cambridge University Press
• Seitenzahl: 244
• Erscheinungstermin: 6. April 2023
• Englisch
• Abmessung: 229mm x 152mm x 13mm
• Gewicht: 382g
• ISBN-13: 9781009199261
• ISBN-10: 1009199269
• Artikelnr.: 65953432

Autorenporträt

Jean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000, where he is currently Professor of International Communication. He is the author of several books and multiple articles published in world-leading journals of media and communication.

Inhaltsangabe

Introduction
1. Global communication and the GVC framework
2. The making of a digital GVC
3. The rise of networks
4. The rise of platforms
. 5. Technology designed for scale
6. Infrastructure built at scale
7. Content production
8. Media delivery
9. Digital disruption, firm behaviour and industry structure
10. The transnational media firm
11. Formulating GVC-oriented policies
Conclusion.