Peter Guber

Tell to Win

Connect, Persuade and Triumph with the Hidden Power of Story

• Broschiertes Buch

Produktbeschreibung

Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. It explains how to move beyond PowerPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action.

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Produktdetails

• Verlag: Profile Books
• Main
• Seitenzahl: 272
• Erscheinungstermin: 2. August 2012
• Englisch
• Abmessung: 205mm x 131mm x 25mm
• Gewicht: 228g
• ISBN-13: 9781846685576
• ISBN-10: 1846685575
• Artikelnr.: 35087527

Autorenporträt

Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced (which have garnered more than fifty Oscar nominations) are The Color Purple, Batman, and Rain Man. Guber is also Chairman of Dick Clark Productions, which produces the American Music Awards, Golden Globe Awards, and other programs. He is a professor at the UCLA School of Theater Film and Television and the Anderson School of Management and an Entertainment and Media Analyst for Fox Business News.

Rezensionen

Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need. President Bill Clinton