What all trainers know in their gut-that training and development is valuable and worthwhile-can be a hard sell to clients and customers who want real proof that training works. In Telling Training's Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training's impact for those clients who are focused on bottom-line results: The Success Case Method (SCM).
What all trainers know in their gut-that training and development is valuable and worthwhile-can be a hard sell to clients and customers who want real proof that training works. In Telling Training's Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training's impact for those clients who are focused on bottom-line results: The Success Case Method (SCM).
1. Preface 2. 1. Making the Case for Training Impact 3. 2. Step-by-step: How the Success Case Method Works 4. 3. Success Case Method Strategy: Using Evaluation to Build Organisational Learning Savvy 5. 4. Using Impact Models to Define Expectations for Results 6. 5. Forging a Workable Evaluation Plan 7. 6. Fishing for Success: the Success Case Survey 8. 7. Sorting the Catch: Successes, Non-Successes, and Near-Misses 9. 8. Getting the Stories Straight: the Success Case Interview 10. 9. Going Forward from the Data: Success Case ConclusionsCase Examples 11. 10. Applying the Success Case Method to Sales Training at Grundfos in Europe and Around the Globe (Conny Bauer) 12. 11. Applying the Success Case Method to Leadership Development and Coaching at Coffee Bean and Tea Leaf, Inc. (Scott Blanchard and Dennis Dressler) 13. 12. Applying the Success Case Method to Executive Development at Allstate, Inc. (Tim Mooney and Debbie Kuby) 14. 13. Applying the Success Case Method to Technical Training at Hewlett-Packard (Cheryl Brogan and Carmie Boutin)
1. Preface 2. 1. Making the Case for Training Impact 3. 2. Step-by-step: How the Success Case Method Works 4. 3. Success Case Method Strategy: Using Evaluation to Build Organisational Learning Savvy 5. 4. Using Impact Models to Define Expectations for Results 6. 5. Forging a Workable Evaluation Plan 7. 6. Fishing for Success: the Success Case Survey 8. 7. Sorting the Catch: Successes, Non-Successes, and Near-Misses 9. 8. Getting the Stories Straight: the Success Case Interview 10. 9. Going Forward from the Data: Success Case ConclusionsCase Examples 11. 10. Applying the Success Case Method to Sales Training at Grundfos in Europe and Around the Globe (Conny Bauer) 12. 11. Applying the Success Case Method to Leadership Development and Coaching at Coffee Bean and Tea Leaf, Inc. (Scott Blanchard and Dennis Dressler) 13. 12. Applying the Success Case Method to Executive Development at Allstate, Inc. (Tim Mooney and Debbie Kuby) 14. 13. Applying the Success Case Method to Technical Training at Hewlett-Packard (Cheryl Brogan and Carmie Boutin)
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