Longin Colbert ELOUNDOU

Territorial branding and e-tourism in Cameroon

Territorial brands or from the tourist to the guest of the territory

• Broschiertes Buch

Produktbeschreibung

The territory has been constituted as a brand by territorial marketing and the adoption of digital technology as a strategic tool dictates new approaches, even a new epistemology, to the considerations relating to the tourist: he is no longer just a tourist, a visitor, he is a guest! Digital territorial branding, using the Internet as a real world and the material-real world that surrounds us as an image (strategic inversion), represents the potential of the territories by affirming their identity and illustrating their attractiveness in a holistic way. It is in Cameroon's interest to use such strategies to design and operationalise local public policies (implemented by decentralised territorial authorities, DTAs) centred on innovative professions, including that of digital territorial marketer. The whole country is a tourist brand to be dedicated and its regions specific brands that invite, thus participating in the construction of a more friendly, connected, productive world.

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Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 68
• Erscheinungstermin: 31. Mai 2021
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 119g
• ISBN-13: 9786203752069
• ISBN-10: 6203752061
• Artikelnr.: 62294323

Autorenporträt

Consultor del Centro de Análisis e Investigación de Políticas de Camerún, dependiente del Ministerio de Planificación y Ordenación del Territorio y de la Fundación para el Desarrollo de la Capacidad Africana del Banco Africano de Desarrollo de 2014 a 2015, Longin Colbert ELOUNDOU es un experto multidisciplinar de altos vuelos y con múltiples certificaciones.