Territorial marketing and development - AMAJID, Ghizlane
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This book is a co-construction (by the researcher and his field of action) of expertise on activities linked to territorial marketing, in particular the organization and management of the city's offer, which is an important link (because it is the product for which TM is designed) and yet rarely linked to TM. In this book, we have attempted to theorize the processes involved in marketing and its evolution towards territorial marketing. Moving on to territorial governance and territorial management concepts. Finally, we look at the tools used to build territorial offerings and their role in regional and city development.…mehr

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Produktbeschreibung
This book is a co-construction (by the researcher and his field of action) of expertise on activities linked to territorial marketing, in particular the organization and management of the city's offer, which is an important link (because it is the product for which TM is designed) and yet rarely linked to TM. In this book, we have attempted to theorize the processes involved in marketing and its evolution towards territorial marketing. Moving on to territorial governance and territorial management concepts. Finally, we look at the tools used to build territorial offerings and their role in regional and city development.
Autorenporträt
Ghizlane AMAJID, PhD in territorialem Marketing. Professorin für Marketing und Studiengangskoordinatorin für Marketing- und Kommunikationstechniken an der Ecole Nationale Supérieure de Technologie, Universität Ibn Zohr - Agadir Marokko. Mitglied des Laboratoire de Recherche en Management de la Performance des PP et de l'économie sociale - MAPES.