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This Reader is a comprehensive text outlining primary approaches to multimodality. In the "Theory and Methodology" section, the scholars who are responsible for the approaches' developments give some personal insight into how and/or why these approaches were developed.
The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance.
Included is also a…mehr

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Produktbeschreibung
This Reader is a comprehensive text outlining primary approaches to multimodality. In the "Theory and Methodology" section, the scholars who are responsible for the approaches' developments give some personal insight into how and/or why these approaches were developed.

The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance.

Included is also a "Transcription and How-to-Analyze" section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive "Sample Analyses" section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensivealphabetical glossary, list of further readings, and a list of suggested assignments.
Autorenporträt
Sigrid Norris, Multimodal Research Centre/Auckland University of Technology, Auckland, New Zealand; Carmen Daniela Maier, Aarhus University, Aarhus, Denmark.
Rezensionen
"Covering the major approaches to multimodality, the book presents a comprehensive and meaningful introduction to the state of the art in multimodality. Intended primarily for undergraduate and graduate classroom use, it is written in a highly digestible way without the difficult diction which is common in other such publications, hence rendering the reading enjoyable."
Song Guo in: Discourse Studies 2017, Vol. 19 (1) 111-127