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The book is about ideas, mainly in the alcoholic drinks sector. Its centrepiece is the creation of Baileys Irish Cream. It is written in a light anecdotal style and will appeal to both business people and others who are interested in the way ideas happen.

Produktbeschreibung
The book is about ideas, mainly in the alcoholic drinks sector. Its centrepiece is the creation of Baileys Irish Cream. It is written in a light anecdotal style and will appeal to both business people and others who are interested in the way ideas happen.
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