Todd Unger

Broschiertes Buch

The 10-Second Customer Journey

The CXO's playbook for growing and retaining customers in a digital world

Beschreibung

By combining the power of customer experience and marketing, The 10-Second Customer Journey offers a roadmap to getting quickly from â I see itâ to â I love itâ in todayâ s digital environment.

Autor

Todd Unger is the Chief Experience Officer of the American Medical Association, where he has driven record growth and gained international recognition for the AMA's CX program. He is the co-creator and host of AMA Update, the organization's award-winning daily video/podcast series, available on the AMA's YouTube channel and on Spotify and Apple Podcasts. A transformational marketing and digital executive, Unger's experience places him at the nexus of marketing, content, e-commerce, technology, product development and customer service--the building blocks of today's customer experience. Unger's career began at marketing and advertising powerhouses Procter & Gamble and Leo Burnett Company. He then leapt into the exploding digital world as a product manager in the early days of America Online and served as General Manager of AOL's local city guide operation, Digital City. As a Chief Digital Officer and CMO, he's led digital marketing, product, and content teams across large and small media companies, including Lifetime Television, Time Inc., and the Daily Racing Form. Unger is a frequent speaker and podcast guest on the topics of marketing and customer experience. He holds an MBA from Harvard Business School. https: //www.toddunger.com

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 186
• Erscheinungstermin: 11. Juni 2024
• Englisch
• Abmessung: 216mm x 140mm x 10mm
• Gewicht: 250g
• ISBN-13: 9781788605038
• ISBN-10: 1788605039
• Artikelnr.: 67981688