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Too few future media professionals understand that personal attributes like adaptability and integrity are just as important as industry knowledge. This book combines stories of successful professionals with activities to begin readers' development of attributes that will remain relevant despite career-stage or future technological change.

Produktbeschreibung
Too few future media professionals understand that personal attributes like adaptability and integrity are just as important as industry knowledge. This book combines stories of successful professionals with activities to begin readers' development of attributes that will remain relevant despite career-stage or future technological change.
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Autorenporträt
Roger Cooper is associate professor of media at Ohio University. He is also director of the OHIO-in-LA program. Every year, Cooper travels with more than twenty Ohio University students to Los Angeles where he teaches classes, facilitates relationships and excursions, and oversees internships throughout the fall and summer semesters. Cooper has been published in such peer-review journals as Mass Communication and Society, International Journal of Sport Communication, Journal of Sports Media, Communication Theory, Journal of Broadcasting and Electronic Media, Journalism Educator, Journal of Media Education, Journalism and Mass Communication Quarterly, and Media Management Review.