Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Introduction to marketing; Chapter 02: Buyer behaviour; Chapter 03: Marketing strategy; Chapter 04: Products and services; Chapter 05: Advertising and promotion; Chapter 06: Place and distribution; Chapter 07: Pricing; Chapter 08: People: managing the marketing organization; Chapter 09: Maths for marketing; Chapter 10: Marketing and the law; Chapter 11: Marketing plans and budgets;
Chapter - 00: Introduction;
Chapter - 01: Introduction to marketing;
Chapter - 02: Buyer behaviour;
Chapter - 03: Marketing strategy;
Chapter - 04: Products and services;
Chapter - 05: Advertising and promotion;
Chapter - 06: Place and distribution;
Chapter - 07: Pricing;
Chapter - 08: People: managing the marketing organization;
