Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The…mehr
Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing.
From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.
With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.
About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-classinsights and guidance without the costly investment.
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Inhaltsangabe
Chapter - 00: Introduction;
Chapter - 01: Introduction to marketing;
Chapter - 02: Buyer behaviour;
Chapter - 03: Marketing strategy;
Chapter - 04: Products and services;
Chapter - 05: Advertising and promotion;
Chapter - 06: Place and distribution;
Chapter - 07: Pricing;
Chapter - 08: People: managing the marketing organization;
Chapter - 09: Maths for marketing;
Chapter - 10: Marketing and the law;
Chapter - 11: Marketing plans and budgets;
Chapter 00: Introduction; Chapter 01: Introduction to marketing; Chapter 02: Buyer behaviour; Chapter 03: Marketing strategy; Chapter 04: Products and services; Chapter 05: Advertising and promotion; Chapter 06: Place and distribution; Chapter 07: Pricing; Chapter 08: People: managing the marketing organization; Chapter 09: Maths for marketing; Chapter 10: Marketing and the law; Chapter 11: Marketing plans and budgets;
