The 6E'sof Branding - Berardinelli, Marcia; Figueira, Marcos G
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A Framework for Branding Strategists, Marketing Pro's, Entrepreneurs and Beyond. In a world overflowing with brands, how do you make yours unforgettable? The 6E's of Branding is your guide to building a brand that doesn't just survive-it thrives. Whether you're launching something new or breathing life into an established brand, this book reveals the secret to standing out and staying ahead. With a framework designed for today's fast-paced market, you'll learn how to build a brand that customers don't just recognize-they love. Discover how to: * Find your brand's unique Essence and express it…mehr

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A Framework for Branding Strategists, Marketing Pro's, Entrepreneurs and Beyond. In a world overflowing with brands, how do you make yours unforgettable? The 6E's of Branding is your guide to building a brand that doesn't just survive-it thrives. Whether you're launching something new or breathing life into an established brand, this book reveals the secret to standing out and staying ahead. With a framework designed for today's fast-paced market, you'll learn how to build a brand that customers don't just recognize-they love. Discover how to: * Find your brand's unique Essence and express it in everything you do * Create experiences that go beyond transactions and forge emotional connections * Engage your audience and turn loyal customers into powerful brand advocates * Evolve with your market, staying relevant as trends and expectations shift Through real-world examples, practical insights, and a step-by-step approach, The 6 E's of Branding gives you the tools to future-proof your brand and drive lasting growth. Ready to build a brand that leads the way? Start here.
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