The 7 Pillars of Digital Marketing: A Comprehensive Marketing System - Rousta, Arman
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Discover the power of The 7 Pillars of Digital Marketing(TM), a comprehensive marketing system and an expansive new paradigm for the digital universe, giving specific guidance for those operating within it. This innovative, holistic and accessible approach to marketing is a map for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques. 7 Pillars presents an architecture that gives specific guidance for marketers operating within the digital realm. This prepares us for the hyper-speed of change that lies ahead while showing…mehr

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Produktbeschreibung
Discover the power of The 7 Pillars of Digital Marketing(TM), a comprehensive marketing system and an expansive new paradigm for the digital universe, giving specific guidance for those operating within it. This innovative, holistic and accessible approach to marketing is a map for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques. 7 Pillars presents an architecture that gives specific guidance for marketers operating within the digital realm. This prepares us for the hyper-speed of change that lies ahead while showing respect for the history of marketing. The 7 Pillars of Digital Marketing(TM) illuminates the constantly evolving Internet ecosystem, and provides a practical methodology for understanding the full spectrum of online marketing opportunities. Whatever your skill level, 7 Pillars can learn more about a specific area and polish your marketing skills.
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Autorenporträt
Arman has built several successful companies, including Blueliner, a digital marketing agency headquartered in New York, with presence in five continents. He pioneered the 7 Pillars of Digital Marketing(TM), a proprietary methodology for the planning, execution and analysis of integrated marketing. 7 Pillars has been utilized to drive millions of dollars in marketing ROI, by Fortune 500 companies, governments, non-profits and startups. Arman is also the Co-Founder of Ajustco, a product development company, which recently rolled out an award-winning innovation across worldwide hardware stores, including Home Depot. A graduate of Columbia, where he was an Academic All-Ivy League soccer player, Arman is a native New Yorker, born and raised in Staten Island. He now resides in Jersey City, NJ. Arman's personal blog is available at www.armanrousta.com.