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The ABC of Advertising: Key Concepts Simplified is written with the primary goal of breaking down this complex subject into clear, manageable, and digestible components. Advertising can often seem like an overwhelming world of jargon, strategies, and creative processes, but this book seeks to demystify those complexities and present them in a simple, approachable format. It is designed not only to help you understand the fundamental principles of advertising but to also guide you in applying them in real-world situations.