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This step-by-step instructional manual will arm the publisher with information needed to run a successful and profitable publishing business. You will learn how to avoid the pitfalls that prevent publishers from having a successful and profitable business. You will learn: How to choose the right business structure for your business, what's in a name, obtaining your book credentials, how to choose a graphic designer, illustrator, formatter and printer, the difference between a conventional printer and print-on-demand printer, the difference in the profit margin with conventional versus print-on-demand., how to price your book for profit. Included is a Sample Publishing Contract and a Sample Book proposal Cost and much mo