Jessica Zellers, Tina Adams, Katherine Hill

The ABCs of ERM

Demystifying Electronic Resource Management for Public and Academic Librarians

• Broschiertes Buch

Produktbeschreibung

The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. Despite their being visible, valuable, and expensive components of public and academic library collections, electronic resources remain somewhat mysterious to many librarians. How do you deal with vendors, how do you decide which e-resources to buy, how do you optimize access for remote users, and perhaps most importantly, how do you motivate your public to use them? Created by three front-line practitioners, this guide answers all of those questions and more, offering practical advice to information professionals involved in any aspect of electronic resource management-from selecting, acquiring, and activating to managing, promoting, and deselecting. It features clear instructions along with definitions, checklists, FAQs, and sidebars comprising sensible tips and anecdotal asides for the involved librarian. Written in a lively style and brimming with helpful information, this is the guide you'll wish you had in library school, and a resource you will refer to again and again.

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Produktdetails

• Verlag: Libraries Unlimited
• Seitenzahl: 258
• Erscheinungstermin: 31. Januar 2018
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 398g
• ISBN-13: 9781440855801
• ISBN-10: 1440855803
• Artikelnr.: 49394078

Autorenporträt

Jessica Zellers, Tina M. Adams, Katherine Hill

Inhaltsangabe

Chapter 1 So What Are Electronic Resources Anyway? Definitions Who's Who:
The Major Players The Electronic Resources Life Cycle NASIG Core
Competencies Who Should Read This Book? Additional Readings References
Chapter 2 Vendors Are Your Friend Types of Vendors Publishers Aggregators
Subscription Agents (aka Book Jobbers) Consortia and Buying Clubs Platform
Providers The Ideal Vendor Relationship Building Strong Working
Relationships with Vendors Jumpstarting Relationships at a New Library
Negotiating with Vendors Adopting the Negotiation Mind-Set Theories of
Negotiation Tips and Techniques Conclusion Additional Readings References
Chapter 3 Licenses: The Fine Print A Note on Public Libraries Preparing to
Negotiate Definitions and Examples Curing a Breach Indemnification
Warrantees Jurisdiction Authorized Users Limitation of Liability Primacy of
the Signed License Policing Users Authorized and Unauthorized Uses
Interlibrary Loan (ILL) Scholarly Sharing Printing, Copying, and
Downloading Electronic Reserves and Course Packs Fair Use Clause Business
Terms List of Items Covered by License Guarantee of Usage Statistics
Guarantee of MARC Record Delivery Renewal Terms Authentication Methods
Inflation Cap Early Cancellation Perpetual Access Archival Access E-Book
Licenses Streaming Media Licenses Current Trends in Licensing Shared
Electronic Resource Understanding (SERU) ONIX-PL Data and Text Mining You
Are Not Alone Housekeeping Conclusion Additional Readings References
Chapter 4 Buy All the Things! Traditional Purchasing Options Subscription
Resources Perpetual Access Aggregator Databases Access-Only Journal
Packages One-Time Funds Emerging Purchasing Options Demand-Driven
Acquisitions (DDA) and Patron-Driven Acquisitions (PDA) Evidence-Based
Acquisitions (EBA) Interlibrary Loan Purchase-on-Demand (ILL PoD)
Pay-Per-View (PPV) Pricing Models Workflows for Acquisitions Open Access
Conclusion Additional Readings References Chapter 5 Creating Access in All
the Right Places Definitions IP Authentication Proxy Servers Authentication
Methods Choosing a Proxy Server EZproxy Access to Databases Access to
Journals Journals in Public Libraries Knowledge Bases OpenURLs Journals and
EZproxy Access to Streaming Media Access to E-books and Audiobooks Access
to Discovery Services Publicity Conclusion Additional Readings References
Chapter 6 Marketing, Part I: Planning The Rules of Marketing The Marketing
Plan Step 1: Research What Has Already Been Done Step 2: Perform an
Environmental Scan Step 3: Develop a Marketing Group Step 4: Conduct Market
Research Step 5: Write a SWOT Step 6: Develop Goals Step 7: Create an
Action Plan Step 8: Develop an Assessment Plan Step 9: Evaluate Step 10:
Revise Conducting Market Research Surveys Focus Groups Conclusion
Additional Readings References Chapter 7 Marketing, Part II: Promotional
Strategies Word-of-Mouth Marketing Web Marketing The Value of Web Marketing
Tips for Web Marketing Print Marketing Varieties of Print Marketing Tips
for Print Marketing Outreach Marketing Examples of Outreach Marketing Tips
for Outreach Marketing Branding Developing Your Brand Tips for Branding
Social Media Tips for Social Media Facebook Twitter Blogging Conclusion
Additional Readings References Chapter 8 Assessment, Part I: Subscription
Resources Data-Driven Decisions Qualitative Assessments of Electronic
Resources Qualitative Assessments beyond the Products Themselves Measuring
Usage COUNTER and SUSHI Tools and Resources Determining Value Databases
Journals and Big Deals Media Platforms Budgeting and Financial
Sustainability Talk to Your Reps Distributing the Misery Cancellation
Band-Aids Public Relations Conclusion Additional Readings References
Chapter 9 Assessment, Part II: One-Time Purchases and Leases Collection
Development of Electronic Resources Format Selection Cost Hands-Off
Collection Development Access vs. Ownership Self-Pub The Case for Weeding
Electronic Resources Identifying What to Weed The Self-Weeding Collection
How to Weed Electronic Resources Conclusion Additional Readings References
Chapter 10 I Think the Internet Broke Reporting and Tracking Problems What
Went Wrong and How to Fix It Step 1: Replicate the Problem Step 2:
Determine the Route of Access Step 3: Seek Out Reports of the Problem Step
4: Report the Problem Troubleshooting Scenarios Scenario 1: ProQuest
Database Outage Scenario 2: Downloadable Audiobook Access Error Scenario 3:
Journal Access Error Scenario 4: Database Access Error Scenario 5: Abundant
Discovery Service Access Errors The End of the Troubleshooting Rainbow
Conclusion Additional Readings References Chapter 11 Users Are People, Too
Overview Getting Started Setting Goals User Research Persona Creation
Recruiting Users Screening Users Participatory Design Card Sorting
Prototyping Usability Testing Types of Usability Tests Creating a Test Plan
The Nuts and Bolts of Moderation Executing the Test Summarizing the Data
Analyzing the Data Heuristic Testing Presenting Your Findings Conclusion
Additional Readings References Chapter 12 No Librarian Is an Island
Consortia Advantages Disadvantages How to Make Consortia Work Consortia in
Action Professional Development Listservs Organizations Conferences
Webinars Journals Mentors Conclusion Additional Readings References
Appendix Glossary Index