The ABCs of Greening Communications - Hoehns Wright, Sylvia
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The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche,and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from…mehr

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Produktbeschreibung
The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche,and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.
Autorenporträt
Industry Comments - "As an environmentalist and president of the Cornell Douglas foundation, I have been searching for new words to define those of us who advocate for protecting our natural resources for future generations. Wright's word- eco-legacy is perfect: it encourages all of us to recognize that water, land, and air are not expendable luxuries, but critical resources we must sustain in our roles as responsible stewards. "- Ann Cornell, President Cornell Douglas Foundation www.CornellDouglas.org