William J Banach

The ABCs of School Board Marketing

• Broschiertes Buch

Produktbeschreibung

Looking for better ways to define your school board's vision? Banach guides board members through a strategic plan to analyze the existing board structure, create a plan, execute it, and evaluate the results. This workbook is the sure cure for unorganized school boards.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 48
• Erscheinungstermin: 20. Dezember 2000
• Englisch
• Abmessung: 242mm x 215mm x 4mm
• Gewicht: 222g
• ISBN-13: 9780810839496
• ISBN-10: 0810839490
• Artikelnr.: 22313079

Autorenporträt

By William J. Banach

Inhaltsangabe

Chapter 1 Much has been written... Chapter 2 What is marketing? Chapter 3
What is the board's role in marketing? Chapter 4 Can the Board market
itself? Part 5 Behaviors and images Chapter 6 Is your board dysfunctional
Chapter 7 School Board checkpoints Chapter 8 Are you proud of your (board)
behavior? Chapter 9 What about superintendent behaviors? Part 10 Process
specifics Chapter 11 Getting started on your marketing plan Chapter 12
Characteristics of effective organizations Chapter 13 Characteristics of
effective school boards Chapter 14 You have to start where the people are
Chapter 15 Conducting analysis, developing strategy, designing a plan
Chapter 16 Points of contact Chapter 17 ABC marketing components Chapter 18
Leaving a legacy Chapter 19 Give your organization a gift Chapter 20 Give
yourself a gift, too Chapter 21 The legacy leaving process Chapter 22 Go
forth, be visible Chapter 23 End word