The ABCs of the Customer Journey: A Beginner's Guide to Automation, Branding and Customer Service - Hoffmeier, Hank
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Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business. This book is your "get started" guide to developing your marketing automation, brand presence, and customer service by learning about best practices and key areas of focus. Using…mehr

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Produktbeschreibung
Learn how to build a solid business foundation that you can expand upon to become successful and profitable. Success in business begins with establishing a presence. Three fundamental things will help drive your success from the start: marketing automation, branding, and customer service. Focusing on correctly implementing these three key elements will build a solid foundation for a thriving and sustainable business. This book is your "get started" guide to developing your marketing automation, brand presence, and customer service by learning about best practices and key areas of focus. Using the information in this book will propel you from the basic ABC's of running your business - to mastering your business goals from A to Z.
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Autorenporträt
Hank is an author, speaker, and host of a marketing podcast, Hank's Business and Marketing Tips, available on iTunes, Google Play, TuneIn, and the Amazon Echo. With a passion for all things digital and social, combined with more than 18 years of experience in sales and marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy. Hank is also the Strategic Insights Manager at iContact, an email marketing and marketing automation platform.