William Rosen, Laurence Minsky

The Activation Imperative

How to Build Brands and Business by Inspiring Action

• Gebundenes Buch

Produktbeschreibung

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 224
• Erscheinungstermin: 29. November 2016
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 523g
• ISBN-13: 9781442257047
• ISBN-10: 1442257040
• Artikelnr.: 45640004

Autorenporträt

By William Rosen and Laurence Minsky - Foreword by Rory Sutherland

Inhaltsangabe

Acknowledgments Foreword by Rory Sutherland
Vice- Vice-Chairman
Ogilvy & Mather Group UK Preface Chapter 1: AIM for Greater ROI: The Activation Imperative Method Chapter 2: Ready
Set
AIM Chapter 3: Broadcast
Billboards
Branding
and More Chapter 4: Start with the Shopper (Marketing) Chapter 5: Connecting with Digital
Social
and Mobile Chapter 6: Come and Get It: Content & In-Bound Marketing Chapter 7: The Importance of Being Direct (Database & CRM
Too) Chapter 8: Join Us: The World of Participation & Promotion Marketing Chapter 9: Are You Experiential? Chapter 10: Now a Word from Your Sponsor(ships) Chapter 11: Build Your Relationship(s) with PR & Brand Journalism Chapter 12: AIM for Optimal Activation About the Authors Index