The Advertising and Consumer Culture Reader

Herausgeber: Turow, Joseph; Mcallister, Matthew

• Broschiertes Buch

Produktbeschreibung

Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising surrounds us in our daily lives. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This title addresses these questions.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 458
• Erscheinungstermin: 30. April 2009
• Englisch
• Abmessung: 254mm x 178mm x 25mm
• Gewicht: 902g
• ISBN-13: 9780415963305
• ISBN-10: 0415963303
• Artikelnr.: 25461287

Autorenporträt

Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Most recently, he is author of the third edition of his textbook Media Today: An Introduction to Mass Communication and co-editor of the companion volume Key Readings in Media Today: Mass Communication in Contexts, both published by Routledge. Matthew P. McAllister is Associate Professor of Communications at Pennsylvania State University. He is author of The Commercialization of American Culture: New Advertising, Control and Democracy and co-editor of Comics and Ideology and Film and Comic Books.

Inhaltsangabe

Introduction: Thinking Critically About Advertising and Consumer Culture
Joseph Turow and Matthew P. McAllister Part One: The Rise of Commercial and
Consumer Culture Introduction to Part One. 1. Advertising: The Magic System
Raymond Williams 2. The Alien Past: Consumer Culture in Historical
Perspective Susan Strasser 3. "Educate the Public!" Stuart EwenPart Two:
The Political Economy of Advertising Introduction to Part Two. 4. Televised
Consumption: Women, Advertisers and the Early Daytime Television Industry
Inger L. Stole 5. Dr. Brandreth Has Gone to Harvard Ben H. Bagdikian 6.
Economic Censorship and Free Speech: The Circle of Communication between
Advertisers, Media, and Consumers Jef I. Richards and John H. Murphy II 7.
The Commodity Flow of U.S. Children's Television Matthew P., McAllister and
J. Matt GiglioPart Three: Creating Advertising Introduction to Part Three.
8. Encoding Advertisements: The Creative Perspective Aidan Kelly, Katrina
Lawlor, and Stephanie O'Donohoe 9. Nightmare on Madison Avenue Devin
Leonard 10. The Outing of Philip Morris: Advertising Tobacco to Gay Men
Elizabeth A. Smith and Ruth E. MalonePart Four: Ads and Globalization
Introduction to Part Four. 11. Gender and Advertisements: The Rhetoric of
Globalisation Maitrayee Chaudhuri 12. The Construction of Beauty: A
Cross-Cultural Analysis of Women's Magazine Advertising Katherine Frith,
Ping Shaw, and Hong Cheng 13. "Just Do It," But Not on My Planet Robert
Goldman and Stephen Papson Part Five: Ads and Cultural Meaning
Introduction to Part Five. 14. Reflections and Reviews: An English Teacher
Looks at Branding James B. Twitchell 15. Advertising as Capitalist Realism
Michael Schudson 16. The Spectacular Consumption of "True" African American
Culture: "Whassup" with the Budweiser Guys? Eric King Watts and Mark Orbe
17. Flabless is Fabulous: How Latina and Anglo Women Read and Incorporate
the Excessively Thin Body Ideal into Everyday Experience Robyn J. Goodman
Part Six: Ads and Politics Introduction to Part Six. 18. Selling Democracy:
Consumer Culture and Citizenship in the Wake of September 11 Greg Dickinson
19. Political Advertising in US Presidential Campaigns: Messages,
Targeting, and Effects Bruce W. Hardy 20. Campaign.USA; With the Internet
Comes a New Political "Clickocracy" Jose Antonio VargasPart Seven:
Advertising and the Active Citizen Introduction to Part Seven. 21. A New
Consumerism, 1960-1980 Gary S. Cross 22. Pranking Rhetoric: "Culture
Jamming" as Media Activism Christine Harold 23. Local Foreign Policy:
Students and Communities Join the Fray Naomi Klein Part Eight: Ads and the
Future Introduction to Part Eight. 24. The Work of Being Watched;
Interactive Media and the Exploitation of Self-Disclosure Mark Andrejevic
25. Advertisers and Audience Autonomy at the End of Television Joseph Turow
26. Every Nook and Cranny: The Dangerous Spread of Commercialized Culture
Gary Ruskin and Juliet Schor 27. Advertising at the End of the Apocalypse
Sut Jhally Index