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  • Broschiertes Buch

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Produktbeschreibung
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Autorenporträt
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.