The Age of Customer Equity - Hartsoe, Allison
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EVERY CUSTOMER IS UNIQUE For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data. In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of…mehr

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Produktbeschreibung
EVERY CUSTOMER IS UNIQUE For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data. In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your data to connect to the right customers at the right time. Interviews with customer-centric data leaders and case studies shine a light on the successes and struggles of data analytics leadership to give you a sense of reality and arm your strategic thinking. Hartsoe teaches you how to:Uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your opportunity costs Alight your teams to clear hurdles and create long-term 9- and 10-figure gains Spot the largest vulnerabilities in your company, diagnose what you need, and build a journey to a more powerful customer-centric future
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Autorenporträt
Allison's experience and passion for analysis allow her to see future trends and relate it all the way back to the tactical moves her clients need to make today. She has built and executed digital customer analytics strategies for Fortune 500 customers including Nike, BlackRock,New England Biolabs, GlaxoSmithKline, HP, Intel, Microsoft, and Seagate as well as fast DTC companies including Dagne Dover, Paul Fredrick, and Xero Shoes. Before Ambition Data, Allison was Senior Manager at Ernst & Young and VP Analytics at digital measurement firm Semphonic. Allison led several of Semphonic's largest engagements. Prior to that, Allison cofounded iSyndicate in San Francisco. iSyndicate was backed by Draper, Fisher, Jurvetson and sold digital content to Fortune 500 corporations from media publishers. Allison led the operations team and then the international team, where she opened iSyndicate's first European office in London and later struck a 50-50 joint venture with media powerhouse Bertelsmann.Allison is published in Forbes, MIT Technology Review, and Fast Company. She has hosted the Customer Centricity Conference at Wharton and was recently named one of the Top 100 Women in Technology by Analytics Insight Magazine. You can listen to her interviews with successful customer-centric executives on her podcast, the "Customer Equity Accelerator", via Apple Podcast, Stitcher, Google Play, Alexa's TuneIn, iHeartRadio or Spotify. Outside of work, Allison has climbed Mt. Kilimanjaro, bicycled across the US, and rocked a number of local trivia competitions.