The Agenda-Setting Impact of Egyptian Nightly Television Talk Shows
On Attitudes towards Civic Engagement in Egypt
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The awareness function of the mass media is at the heart of civic engagement, which is fundamental for a country in transition to democracy such as Egypt. This research study linked agenda-setting theory to civic engagement examining the agenda-setting impact of Egyptian nightly television talk shows on attitudes towards civic engagement among the Egyptian elite. A primary content analysis of the three most popular Egyptian nightly television talk shows before the Jan.25th revolution: Masr Ennharda (Egypt Today), Al Ashera Masa an (10 PM), and 90 Deqeeqa (90 Minutes), was conducted to measure ...
The awareness function of the mass media is at the heart of civic engagement, which is fundamental for a country in transition to democracy such as Egypt. This research study linked agenda-setting theory to civic engagement examining the agenda-setting impact of Egyptian nightly television talk shows on attitudes towards civic engagement among the Egyptian elite. A primary content analysis of the three most popular Egyptian nightly television talk shows before the Jan.25th revolution: Masr Ennharda (Egypt Today), Al Ashera Masa an (10 PM), and 90 Deqeeqa (90 Minutes), was conducted to measure the media agenda. A primary survey was also administered to examine the public agenda and the relationships between exposure to talk shows, agenda-setting, and civic engagement. This study proceeded with conducting qualitative interviews with experts, producing recommendations for talk shows in order to play a more active role in fostering civic engagement in Egypt.
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