The Agile Brand Guide - Kihlstrom, Greg
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Social media isn't just a time-waster-it's a game-changer. Whether you're a seasoned marketer or just starting out, The Agile Brand Guide to Social Media Marketing is your ultimate guide to navigating the ever-evolving social media landscape with confidence and precision. Packed with actionable insights, expert strategies, and real-world examples, this book dives deep into the platforms, trends, and techniques that define modern social media marketing. From crafting authentic organic content to executing high-impact paid campaigns, you'll learn how to leverage platforms like Facebook,…mehr

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Social media isn't just a time-waster-it's a game-changer. Whether you're a seasoned marketer or just starting out, The Agile Brand Guide to Social Media Marketing is your ultimate guide to navigating the ever-evolving social media landscape with confidence and precision. Packed with actionable insights, expert strategies, and real-world examples, this book dives deep into the platforms, trends, and techniques that define modern social media marketing. From crafting authentic organic content to executing high-impact paid campaigns, you'll learn how to leverage platforms like Facebook, Instagram, TikTok, LinkedIn, and emerging networks like Threads and Bluesky to build your brand, connect with your audience, and drive measurable results. Inside, you'll discover: * How to choose the right platforms for your business and tailor your strategy to each audience. * Best practices for creating engaging, share-worthy content that sparks conversation and loyalty. * Pro tips for using paid advertising to amplify your reach and achieve your business goals. * The latest trends, including social commerce, augmented reality, and the rise of niche platforms. * Metrics that matter: Learn how to measure success and refine your strategy for maximum ROI. Complete with platform-specific chapters, a 30-term glossary, and practical checklists for every major network, this is your go-to resource for staying ahead of the curve in a rapidly changing digital world. Whether you're looking to build brand awareness, foster community, or generate leads, this book equips you with the tools and strategies you need to succeed in social media marketing today-and tomorrow.
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