The AI Imperative - Arnott, John
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This comprehensive guide provides executives and business leaders practical frameworks and insights for successfully implementing artificial intelligence (AI) technologies in their organizations. The book enables enterprises to harness the transformative capabilities of AI to drive innovation, unlock new opportunities, and gain competitive advantage. The author draws from years of research and real-world experience to outline a strategic approach for enterprise AI adoption. The book covers critical topics such as clearly defining business objectives, assessing organizational readiness,…mehr

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Produktbeschreibung
This comprehensive guide provides executives and business leaders practical frameworks and insights for successfully implementing artificial intelligence (AI) technologies in their organizations. The book enables enterprises to harness the transformative capabilities of AI to drive innovation, unlock new opportunities, and gain competitive advantage. The author draws from years of research and real-world experience to outline a strategic approach for enterprise AI adoption. The book covers critical topics such as clearly defining business objectives, assessing organizational readiness, developing robust data strategies, implementing ethical and responsible AI, changing management considerations, and continuously optimizing AI solutions. Detailed chapters explore the application of AI across various organizational functions, including human resources, marketing, customer service, supply chain, manufacturing, finance, and more. Real-world case studies and examples demonstrate the tangible benefits unlocked by organizations leveraging AI technologies. Additional chapters provide forward-looking insights into emerging AI trends, technologies, and applications. Written clearly and accessibly, this book serves as an indispensable guide for business leaders, executives, managers, and practitioners looking to leverage AI to transform their organizations. It provides the strategic clarity required to navigate the complexities of enterprise-scale AI implementation, unlock new sources of innovation and efficiency, and position organizations for resounding success in the age of artificial intelligence.
Autorenporträt
John Arnott is an accomplished executive, author, and entrepreneur with over 25 years of experience leading digital transformation and leveraging emerging technologies to drive business success. As CEO of ContentFirst Marketing, John helps enterprises convert more sales through advanced analytics, digital marketing, and AI solutions. Previously, he held leadership roles in IT, consulting, and data architecture across healthcare, manufacturing, professional services, and other industries. John began his career at Arthur Andersen before founding three successful tech-focused ventures. He has extensive expertise in business intelligence, data analytics, digital marketing, and strategic planning. John is the author of two books - Measurable Results: Stop Wasting Money and Start Seeing Growth Today and Content First Marketing. His writing focuses on providing executives with practical frameworks on marketing, sales, and technology strategy.