The Alignment Factor - Van Riel, Cees B.M. (Rotterdam School of Management, Erasmus Univers
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The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals. Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management.

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Produktbeschreibung
The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals. Using cases from companies such as Google, Unilever and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on company operations, making it useful reading for students of public relations and reputation management.
Autorenporträt
Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).