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Customer service isn't a department--it's a philosophy that includes every person and aspect of the best and brightest companies In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. In this sequel to the bestseller The Cult of the Customer, Shep Hyken delivers seven powerful strategies that any organization can implement to create greater customer and employee loyalty: - Membership - Serious FUN - Partnership - Hiring - The After-Experience - Community - Walking the Walk Hyken shares more than one hundred insightful examples from fifty role-model companies that prove these strategies can and should be implemented immediately--by any organization, large or small.