Kyle Murray

The American Retail Value Proposition

Crafting Unique Experiences at Compelling Prices

• Gebundenes Buch

Produktbeschreibung

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

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Produktdetails

• Rotman-UTP Publishing
• Verlag: University of Toronto Press
• Seitenzahl: 256
• Erscheinungstermin: 17. August 2016
• Englisch
• Abmessung: 229mm x 157mm x 20mm
• Gewicht: 534g
• ISBN-13: 9781442637177
• ISBN-10: 144263717X
• Artikelnr.: 45064370

Autorenporträt

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business

Inhaltsangabe

Foreword
PART 1: AN INTRODUCTION TO THE RETAIL VALUE
PROPOSITION
1 Crafting Value
2 Segmentation and Differentiation
PART 2: THE SHOPPING ENVIRONMENT
3 Locations and Formats
4 Inside the Store
5 Omnichannel Retailing
PART 3: PRODUCT SELECTION
6 Buying and Merchandise Management
7 Category Management
PART 4: CUSTOMER ENGAGEMENT
8 Managing Customer Relationships
9 Customer Valuation
10 Customer Loyalty
PART 5: PUTTING IT ALL TOGETHER
11 Retail Pricing 
12 Propositions: Pitfalls and Potential 
Notes 
Acknowledgments 
Index