Michael Curtin, Jane Shattuc

The American Television Industry

Herausgeber: Perren, Alisa; Tzioumakis, Yannis

• Broschiertes Buch

Produktbeschreibung

The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

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Produktdetails

• Verlag: Bloomsbury Academic
• 2009 edition
• Seitenzahl: 208
• Erscheinungstermin: 15. Dezember 2009
• Englisch
• Abmessung: 233mm x 154mm x 17mm
• Gewicht: 390g
• ISBN-13: 9781844573370
• ISBN-10: 1844573370
• Artikelnr.: 27428869

Autorenporträt

Michael Curtin is the Duncan and Suzanne Mellichamp Professor of Film and Media Studies with affiliated appointments in Global Studies and East Asian Languages and Cultural Studies at the University of California, Santa Barbara, USA. He is the author of Redeeming the Wasteland: Television Documentary and Cold War Politics (Rutgers, 1996) and Playing to the World's Largest Audience: The Globalization of Chinese Film and TV (2008), and the co-editor, with Lynn Spigel, of 'The Revolution Wasn't Televised: Sixties Television and Social Conflict' (1997) and, with Richard Ohmann, Gage Averill, David Shumway and Elizabeth Traube, of 'Making and Selling Culture' (1996).

Inhaltsangabe

Introduction.
1 Key Players.
2 Audiences and Advertising.
3 Television Programming.
4 Making TV on the Broadcast Networks.
5 Branded Cable Networks.
6 The New Economies of TV Information.
Conclusion.
Bibliography.
Index.