Political, economic, social, and cultural modernization dramatically transformed twentieth-century Austria. Innovative new methods of production and management, such as the assembly line, changed Austrian business after World War I, much as the Marshall Plan shaped the economy after World War II. At the same time, jazz, Hollywood movies, television programming, and mass commodities were as popular in Austria as elsewhere in Western Europe. Even political campaigns followed American trends. All this occurred despite the fact that in West Germany, American nostrums and models had been rejected,…mehr
Political, economic, social, and cultural modernization dramatically transformed twentieth-century Austria. Innovative new methods of production and management, such as the assembly line, changed Austrian business after World War I, much as the Marshall Plan shaped the economy after World War II. At the same time, jazz, Hollywood movies, television programming, and mass commodities were as popular in Austria as elsewhere in Western Europe. Even political campaigns followed American trends. All this occurred despite the fact that in West Germany, American nostrums and models had been rejected, modifi ed, or "translated" into milder versions. Ultimately, Austria was "Western Europeanized" when it joined the European Union in 1995.
Introduction Austria in McWorld Section I: Setting the Stage I'm Made for America from Head to Toe ( The Project for a New American Century ) The Americanization of Vienna Section II: Business/Finance Travel Accounts from the United States and their Influence on Taylorism, Fordism and Productivity in Austria The Americanization of Austrian Business The Impact of U.S. Management on Austrian Management Cultures in Tourism The Americanization of Austrian Banking and Finance Section III: Culture American Jazz in Ernst Krenek's opera Jonny spielt auf Belonging to a Never - Never Land? Television and Consumer Modernity in Postwar Austria Hollywood Movies, Significant Events and the Alteration of Styles and Worldviews American Painting: The New York Museum of Modern Art's International Program in Austria Wo ist Daheim?-America in Narrative Identity Constructions of Contemporary Austrian Literature Section IV: Society/Gender Americanizing / Westernizing Austrian Women: Three Scenarios from the 1950s to the 1970s From Patriarchy to New Fatherhood? Private Life and the Process of Modernization in Twentieth-Century Austria Section V: Politics/Political Culture Austria's Postwar Occupation, the Marshall Plan, and Secret Rearmament as Westernizing Agents 1945-1968 The Impact of American Scholarship on Austrian Political Science: The Making of a Discipline Assessing the Americanization of Austrian Politics and Politicians Review Essays The Ancient Hatred: Postwar Austrian Anti-Semitism A Homely Picture Book? The Westernization of Austria Unmastered Pasts: Czechs, Sudeten Germans and Austrians Book Reviews Holger Afflerbach, Der Dreibund: Europäische Grossmacht-und Allianzpolitik vor dem Ersten Weltkrieg (Vienna: Böhlau Verlag, 2002) Brigitte Hamann, Winifred Wagner oder Hitlers Bayreuth (Munich: Piper, 2002) Stefan Moritz, Gruß Gott und Heil Hitler: Katholische Kirche und Nationalsozialismus in Österreich (Vienna: Picus Verlag, 2002) Erwin A. Schmidl, ed., Die Ungarnkrise 1956 und Österreich: Mit einem Vorwort von Paul Lendvai (Vienna: Böhlau Verlag, 2003): Csaba Békés, Malcolm Byrne, and János M. Rainer, eds., The 1956 Hungarian Revolution: A History in Documents (Budapest: CEU Press, 2003) Annual Review Survey of Austrian politics 2002
Introduction Austria in McWorld Section I: Setting the Stage I'm Made for America from Head to Toe ( The Project for a New American Century ) The Americanization of Vienna Section II: Business/Finance Travel Accounts from the United States and their Influence on Taylorism, Fordism and Productivity in Austria The Americanization of Austrian Business The Impact of U.S. Management on Austrian Management Cultures in Tourism The Americanization of Austrian Banking and Finance Section III: Culture American Jazz in Ernst Krenek's opera Jonny spielt auf Belonging to a Never - Never Land? Television and Consumer Modernity in Postwar Austria Hollywood Movies, Significant Events and the Alteration of Styles and Worldviews American Painting: The New York Museum of Modern Art's International Program in Austria Wo ist Daheim?-America in Narrative Identity Constructions of Contemporary Austrian Literature Section IV: Society/Gender Americanizing / Westernizing Austrian Women: Three Scenarios from the 1950s to the 1970s From Patriarchy to New Fatherhood? Private Life and the Process of Modernization in Twentieth-Century Austria Section V: Politics/Political Culture Austria's Postwar Occupation, the Marshall Plan, and Secret Rearmament as Westernizing Agents 1945-1968 The Impact of American Scholarship on Austrian Political Science: The Making of a Discipline Assessing the Americanization of Austrian Politics and Politicians Review Essays The Ancient Hatred: Postwar Austrian Anti-Semitism A Homely Picture Book? The Westernization of Austria Unmastered Pasts: Czechs, Sudeten Germans and Austrians Book Reviews Holger Afflerbach, Der Dreibund: Europäische Grossmacht-und Allianzpolitik vor dem Ersten Weltkrieg (Vienna: Böhlau Verlag, 2002) Brigitte Hamann, Winifred Wagner oder Hitlers Bayreuth (Munich: Piper, 2002) Stefan Moritz, Gruß Gott und Heil Hitler: Katholische Kirche und Nationalsozialismus in Österreich (Vienna: Picus Verlag, 2002) Erwin A. Schmidl, ed., Die Ungarnkrise 1956 und Österreich: Mit einem Vorwort von Paul Lendvai (Vienna: Böhlau Verlag, 2003): Csaba Békés, Malcolm Byrne, and János M. Rainer, eds., The 1956 Hungarian Revolution: A History in Documents (Budapest: CEU Press, 2003) Annual Review Survey of Austrian politics 2002
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