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Following the clues that lead to increased sales or greater profits takes more than uncovering big data. Without effective data translation and communication, even the most sophisticated analytic effort can end in confusion - and your data insights won't impact company decision making. With practical advice for every data analyst, this is your guide to navigating all aspects of client interaction and communicating straightforward solutions to affect company-wide change - from the back room to the board room. You'll learn: How to hit the Analytic Trifecta to ensure you're producing useful…mehr

Produktbeschreibung
Following the clues that lead to increased sales or greater profits takes more than uncovering big data. Without effective data translation and communication, even the most sophisticated analytic effort can end in confusion - and your data insights won't impact company decision making. With practical advice for every data analyst, this is your guide to navigating all aspects of client interaction and communicating straightforward solutions to affect company-wide change - from the back room to the board room. You'll learn: How to hit the Analytic Trifecta to ensure you're producing useful findings. How to design a clear story that summarizes business analytics. Different analyst behaviors for the 10 specific client types. Strategies to employ when a client challenges your analysis. How successful analysts get their work noticed. Become an irreplaceable analytic asset to your team. Get The Analytic Detective to start collaborating for more data-fueled results and more recognition in your career.
Autorenporträt
Steve Leeds is vice president of business analytics for Ironwood Pharmaceuticals with nearly 40 years of experience in data and business analytics. Throughout his career, he has led analytics groups at multiple organizations, including American Express and Novartis Pharmaceuticals. Founder of the consulting company TMI Associates, Steve's passion lies not only in doing the analytics, but clearly communicating findings to help his clients get the most from the analyst/client interaction. Learn more at analyticdetective.com.