The Angel in the Marketplace - Wayland-Smith, Ellen
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The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.…mehr

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Produktbeschreibung
The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.
Autorenporträt
Ellen Wayland-Smith is associate professor of writing at the University of Southern California. She is the author of Oneida: From Free Love Utopia to the Well-Set Table.