The Anti-Marketeer's Handbook - Liley, Adrian
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A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

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Produktbeschreibung
A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.
Autorenporträt
This is the seventh book in The Marketeer Series and stars Percy Gabbitt as the innocent victim of greater forces yet again. Gabbitt has had adventures in Japan, Korea, Taiwan, China and now it's London's turn... again.