The Apple Way - Cruikshank, Jeffrey L.
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Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability.The Apple Wayexamines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps--and missteps--have…mehr

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Produktbeschreibung
Shows you how to use the success secrets of Steve Jobs to create a stylistic and technological revolution in any company The computer industry has seen significant losses over the past few years, but one company has emerged with unprecedented profitability.The Apple Wayexamines how the company combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead of the curve and on top of the game. This insightful book divulges how the company's steps--and missteps--have led to its continuing evolution, and what lessons you can learn from Apple.
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Autorenporträt
Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.