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Following the line of research in the area of business management, with particular emphasis on the study and development of LEAN Management, the author carried out this research with the idea of concluding a systemic and modular analysis cycle, gathered in the scientific areas that the author understands as an elementary support for the exercise of correct business management.These areas are supported by general, strategic and operational management in the title "LEAN Manager"; Organizational Behavior in the respective title "LEAN Management and Organizational Behavior"; Consumer Behavior in…mehr

Produktbeschreibung
Following the line of research in the area of business management, with particular emphasis on the study and development of LEAN Management, the author carried out this research with the idea of concluding a systemic and modular analysis cycle, gathered in the scientific areas that the author understands as an elementary support for the exercise of correct business management.These areas are supported by general, strategic and operational management in the title "LEAN Manager"; Organizational Behavior in the respective title "LEAN Management and Organizational Behavior"; Consumer Behavior in the title "The LEAN Applied to Marketing and Consumption" and finally Quantitative Methods, that is, in the authors' view, placing values, statistical and management indicators in the control of processes.
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Autorenporträt
Fernando Romana es Doctor en Dirección de Empresas por el ISCTE-IUL, con especialización en Organización y Desarrollo de Recursos Humanos, continuando con la realización de investigaciones y publicaciones en el ámbito de esta área científica de la Dirección de Empresas. Desde el punto de vista profesional, actualmente es Director del área de Ciencias Empresariales.