Sheena Iyengar

The Art of Choosing

• Broschiertes Buch

Produktbeschreibung

Every day people make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Iyengar's award-winning research reveals that the reasons for people's choices are surprising and profound.

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Produktdetails

• Verlag: Grand Central Publishing
• Seitenzahl: 368
• Erscheinungstermin: 9. März 2011
• Englisch
• Abmessung: 206mm x 134mm x 27mm
• Gewicht: 312g
• ISBN-13: 9780446504119
• ISBN-10: 0446504114
• Artikelnr.: 29923397

Autorenporträt

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, and in books such as Blink and The Paradox of Choice.

Rezensionen

'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to Atul Gawande, author of BETTER and COMPLICATIONS