Astrid Groenewegen

The Art of Designing Behaviour

Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours

• Broschiertes Buch

Produktbeschreibung

The Art of Designing Behaviour is an applied behavioural science method to influence decisions and shape desired behaviours. The book contains practical principles.

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Produktdetails

• Verlag: Management Impact Publishing
• Seitenzahl: 376
• Erscheinungstermin: 23. September 2022
• Englisch
• Abmessung: 238mm x 168mm x 24mm
• Gewicht: 703g
• ISBN-13: 9789024451777
• ISBN-10: 9024451779
• Artikelnr.: 68472480

Autorenporträt

Astrid Groenewegen is the founder of SUE Behavioural Design, a strategic innovation agency specialised in behavioural change. With her officially acknowledged Behavioural Design Academy she has trained more than 2,500 individuals from 45 countries by way of the SUE Behavioural Design Method.