"The art of diplomacy and etiquette in business and politics. Election Marketing¿Etiquette in business and public administration using elements of diplomatic protocol." We show how to professionally create the image of a political candidate and businessman. We explain what Savoir-vivre is and how to apply it in everyday life and business. This is an excellent manual for businessman and potential candidates for MPs, senators, presidents, mayors. And also for those who want to learn about the elements of savoir-vivre. 146 pages of great knowledge.