The Art of Modern Marketing Management - Goswami, Shankha Shubhra;Sahoo, Sushil Kumar
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"The Art of Modern Marketing Management: Principles and Practices" is a comprehensive guide that navigates the dynamic landscape of contemporary marketing. Emphasizing the importance of customer-centricity, the book explores key principles such as data-driven decision-making, integration of traditional and digital channels, and the significance of agile marketing strategies. It delves into the role of technology, content marketing, and social media while providing real-world examples and case studies. The book's exploration of technology, content marketing, and social media is a highlight,…mehr

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Produktbeschreibung
"The Art of Modern Marketing Management: Principles and Practices" is a comprehensive guide that navigates the dynamic landscape of contemporary marketing. Emphasizing the importance of customer-centricity, the book explores key principles such as data-driven decision-making, integration of traditional and digital channels, and the significance of agile marketing strategies. It delves into the role of technology, content marketing, and social media while providing real-world examples and case studies. The book's exploration of technology, content marketing, and social media is a highlight, offering a nuanced understanding of how these elements synergize to create impactful campaigns. As a comprehensive guide, it not only analyzes the current state of marketing practices but also propels the reader forward with a forward-looking perspective on emerging trends. The book concludes with a forward-looking perspective on emerging trends, making it an invaluable resource for marketing professionals, business leaders, and students seeking to excel in the ever-evolving field of modern marketing management.
Autorenporträt
V nastoqschee wremq doktor Goswami rabotaet docentom na kafedre mashinostroeniq w Institute inzhenerii i menedzhmenta Abacus, Zapadnaq Bengaliq, Indiq. Za swoü kar'eru on opublikowal mnozhestwo nauchnyh statej i knig. V sferu ego interesow whodqt MCDM, sistemy podderzhki prinqtiq reshenij, nechetkie wychisleniq i uprawlenie.