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Going beyond the mechanics of professional communication, this book combines insights into the overlooked implicit demands of corporate communication challenges with the proven strategies and techniques that distinguish professionals as capable communicators and candidates for promotion.
The practical strategies offered in this book represent professional communication principles filtered through the lens of the author's 40-year career, that enabled him to rise from an initial assignment as a technical editor to positions of senior management directing large, diverse business and technical organizations. Here, he has collected into one resource the reasoned and disciplined decision-making processes, tools, and techniques essential to craft communications, precisely attuned to the explicit and implicit expectations of each assignment and supported by a structure and presentation logic that delivers a totally responsive and accurately targeted product. This is an essential guide for all levels of professionals who recognize the need to distinguish themselves within a highly competitive career environment.
Business professionals and instructors in corporate training programs, supervisors and managers, and students in professional communication programs will welcome this deep dive into the real-world challenges and opportunities in professional communication and the role effective communication plays in career advancement.
The practical strategies offered in this book represent professional communication principles filtered through the lens of the author's 40-year career, that enabled him to rise from an initial assignment as a technical editor to positions of senior management directing large, diverse business and technical organizations. Here, he has collected into one resource the reasoned and disciplined decision-making processes, tools, and techniques essential to craft communications, precisely attuned to the explicit and implicit expectations of each assignment and supported by a structure and presentation logic that delivers a totally responsive and accurately targeted product. This is an essential guide for all levels of professionals who recognize the need to distinguish themselves within a highly competitive career environment.
Business professionals and instructors in corporate training programs, supervisors and managers, and students in professional communication programs will welcome this deep dive into the real-world challenges and opportunities in professional communication and the role effective communication plays in career advancement.
"I wish I had read [this book] earlier in my career. The practical applications and relevant industry examples were easy to follow, interesting and even fun. In particular, I enjoyed the section and note about Oppenheimer and 'style'. I also really liked the 'audience expectations' section and the Lincoln example. I am happy to recommend this book to anyone looking to improve their professional communication skills."
Robert Nagel, Sr. Technical Advisor
"The Art of Professional Communication: Strategies that Advance Careers can prepare undergraduates for the demands of professional careers and is a valuable resource for writing instructors. The book's author, Daniel L. Plung, proves his expertise with over 40 years of experience in business and professional communication. Plung offers readers strategies for navigating the oftentimes messy terrain of effective communication in professional contexts. The Art of Professional Communication begins with the basics, such as how to ensure one's understanding of an assigned task. Plung situates techniques for problem solving, investigating intention, and knowing one's audience within the context of assignments-this is a helpful approach for students, especially, since they encounter different assignments in their courses. Their familiarity with what their teachers ask them to do can translate to tasks assigned by their employers.
Even more, instructors can apply the book's content to not just classroom assignments, but also, workplace projects-allowing teachers to start with the familiar and extend it to the workplace environment. Additionally, The Art of Professional Communication includes graphics that overview the chapter's content; instructors can use these illustrations or refer to them during in class activities. The book justifies the importance of communication by pointing to examples and models encountered in workplace scenarios. It also covers important topics in technical and professional communication, including project management, research, audience and purpose, writing style, and the visual presentation of ideas."
Vanessa Cozza, Scholar Career-Track Professor of English at Washington State University, Tri-Cities, USA
Robert Nagel, Sr. Technical Advisor
"The Art of Professional Communication: Strategies that Advance Careers can prepare undergraduates for the demands of professional careers and is a valuable resource for writing instructors. The book's author, Daniel L. Plung, proves his expertise with over 40 years of experience in business and professional communication. Plung offers readers strategies for navigating the oftentimes messy terrain of effective communication in professional contexts. The Art of Professional Communication begins with the basics, such as how to ensure one's understanding of an assigned task. Plung situates techniques for problem solving, investigating intention, and knowing one's audience within the context of assignments-this is a helpful approach for students, especially, since they encounter different assignments in their courses. Their familiarity with what their teachers ask them to do can translate to tasks assigned by their employers.
Even more, instructors can apply the book's content to not just classroom assignments, but also, workplace projects-allowing teachers to start with the familiar and extend it to the workplace environment. Additionally, The Art of Professional Communication includes graphics that overview the chapter's content; instructors can use these illustrations or refer to them during in class activities. The book justifies the importance of communication by pointing to examples and models encountered in workplace scenarios. It also covers important topics in technical and professional communication, including project management, research, audience and purpose, writing style, and the visual presentation of ideas."
Vanessa Cozza, Scholar Career-Track Professor of English at Washington State University, Tri-Cities, USA