We use salty or artful language to win arguments, slander, cheat and bully, as well as to express feelings of joy or frustration by swearing or blowing off steam. Rik Smits delves into the magic of oaths and profanity, art and advertising, the lure of fake-news and propaganda, as well as invective and off-colour jokes the world over. The book shows why conversation dies in crowded lifts, and what drives you to curse at your laptop. This is, when all is said and done, the story of how we get through life without coming to physical blows.
If you want to know why you swear, what counts as a potty mouth in other cultures, and why words can hurt more than sticks and stones, then this rampage of a book is for you: it will amuse, embarrass, provoke, enlighten and annoy the hell out of you about all forms of dirty language and dirty politics. For it is also a passionate defence of the joys and failures Western democracy, liberalism and rationality for which using words well really matters.', Simon Goldhill, Professor of Greek, University of Cambridge, Fellow of King's College, Cambridge and Foreign Secretary of the British Academy